It was nearly impossible to come up with a name for either the farm – or the winery. It seems that every possible name was taken by golf courses, housing development or venues – whatever we came up with was quickly nixed by a Google search 🙂 So we named the farm, just for fun. We planted our first grape vines on this farm 8 years ago – when the winery concept was still in the distant future and we thought we’d have lots of time to think about it. As you can see, we could not come up with something we liked and ended up with just “The Winery at the Long Shot Farm.” Our concept of a winery started with planning and planting a vineyard . . . the name, logo and entire marketing of it was not on top of our minds at the time. [We had a 2-acre lot of fruits, grapes and fruit trees for over a dozen years before we bought the little farm, which is where we learned a lot about what not to do.]
We have come such a long way in the last 10 years. Maybe in the beginning we thought this could be a “long shot”. As a family of archers and adventurers, we know the long shots are the best stories.
Read this and more at Penn Live: Last name standing: Cumberland County winery building toward summer debut
Posted by Tina Weyant, Anja Weyant, and Samantha Weyant Shaffer